Content isn’t the key to your Facebook strategy — it IS your Facebook strategy. Without content you wouldn’t be able to:
– Update Your Facebook Status
– Launch Facebook Ads
– Share Information With Fans
Within these three buckets and more, think about why you would visit a website. Usually, it’s to find answers or tips for some question or curiosity consuming your time. Use Facebook Pages as your means for answering such questions or curiosities through any variety of the following content to post on Facebook for business:
1. Blog To Post On Facebook For Business
Blogging can be extremely helpful in these content creation efforts. Fresh content not only engages your Facebook community, but it also has the potential to bring more SEO love to your website. Google loves fresh posts and will display them higher in the search results. A blog also gives you a reason to send people to your website on a regular basis, which is why many corporate brands blog.
2. Post Frequently asked Questions On Facebook for Business
Every business has ten or more frequently asked questions. Rather than retyping the answers every time someone posts the question on your Facebook Page or asks you via email, list the answers on an easily accessible page on your website.
3. Relatable Examples
Examples are a great way to connect with your audience. Whether this is a case study on how to use your product better, an inspirational example of how to be a more efficient cookie eater, or a testimonial left on your website.
Just one month after the introduction of Facebook Timeline for
brands, visual content — photos and videos — saw a 65% increase in engagement. Whether this means creating images, purchasing images, or sharing graphics with proper attribution, there’s endless opportunity for image variety. You can see some examples of visual variety in our Facebook photo stream.
5. Pose Questions on Facebook For Business
Here’s the thing with questions: They give as much as they take. Asking questions on Facebook, according to research from Social Media Scientist Dan Zarrella, is an excellent way to generate more comments. Just keep in mind that while questions do encourage comments, they tend to garner fewer Likes and shares.
6. Post Video Content on Facebook for Business
Videos involve a longer commitment from your Facebook audience. But when it comes to having content variety on your page, a video can be a nice change of pace. Just be sure that when you do post a video, it’s good enough to merit a reader’s time.
7. Quotes or Facts
Sometimes the easiest way to garner attention from your audience is to simply post a statistic relevant to your industry or a quote from an influencer in your industry. This type of short-form content is very low commitment for the reader, making it easier for them to accept and act on the message via a Like, comment, or share.