Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers. We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. In 2011,
there were over one TRILLION pages on the internet. 1,000,000,000,000!