You probably realise the importance of adding relevant keywords that your target markets may search for to your headline, summary, and specialties sections of your LinkedIn profile.
Here are some pro tips to optimise your profile to get found by great new contacts:
Edit your Public LinkedIn URL To Optimize Linkedin Profile To Get Found By Contacts
An example is my personal LinkedIn URL, http://www.linkedin.com/ in/lisatoner. Such customisation will optimise your LinkedIn profile to show up in search results on major search engines when someone searches for your name. It is important to claim those results for your name as they provide a gateway into your personal brand.
Customise Your “website” Listings To Optimize Linkedin Profile To Get Found By Contacts
Under the “websites” section of your LinkedIn profile, you can list up to three URLs. Choose the “other” option when setting up these links and describe them with relevant terms. For example, rather than using the terms “my website,” use “Young Professional’s Blog.” Not only is this more descriptive, it also gives me a better opportunity to rank for these keywords in search engines.
Include a Link to Your Twitter Profile To Optimize Linkedin Profile To Get Found By Contacts
You can have more than one Twitter account listed. Give folks an additional method to use to connect with you!
Make Your Entire LinkedIn Profile Publicly Visible to Everyone To Optimize Linkedin Profile To Get Found By Contacts
You want other professionals on LinkedIn to be able to find you and contact you anytime. Being invisible won’t help you build your network.