Leveraging the power of LinkedIn begins with building a solid professional profile and presence. As a professional, how do you stand out from the crowd on LinkedIn? How do you dierentiate yourself from the millions of professional users on the network? What will make your profile visitors want to learn more about you and your business to ultimately connect with you? You must first establish a foundation in order to begin building your influence, generating introductions and referrals, and uncovering valuable business opportunities.
LinkedIn suggests that having a completed profile provides you with a 40% greater chance for networking success, and they make it easy for you to understand how to achieve that 100% completion.
Upload a Professional Image To Achieve Powerful LinkedIn Profile
This is your best opportunity to make a great first impression, and it is essential to attracting connections.
Create a Compelling Headline To Achieve Powerful LinkedIn Profile
You only have 120 characters at the top of your profile to describe what you do to the world and grab their attention. Use brief, descriptive, compelling keywords so the right professionals on LinkedIn can discover you. (Tip: Don’t just put your job title, that’s totally standard and boring!)
List Your Current Position and At Least Two Past Position To Achieve Powerful LinkedIn Profile
Use descriptive keywords that you quoted in your headline if possible, and be sure to describe your role for each position.
Complete the “Summary” Section of Your Profile To Achieve Powerful LinkedIn Profile
This is your chance to really describe who you are and how you help people. I recommend that you write your summary in the third person. Otherwise, you’ll be using the letter “I” quite a bit, which can be o-putting.
Complete the “Specialties” Section of Your Profile To Achieve Powerful LinkedIn Profile
Utilise customer-focused keywords, as these are the terms that will help you show up in search results within LinkedIn. When thinking about these keywords, brainstorm words and phrases that people in your target markets might search for to find someone with your background, experience, and service oering.
Give Recommendations First To Achieve Powerful LinkedIn Profile
Request recommendations that can be displayed on your profile. The best way to receive recommendations is to first give them! Hint: You will need at least three recommendations in order for LinkedIn to label your profile “complete.”
Complete the “Interests” and “Groups and Associations” Sections To Achieve Powerful LinkedIn Profile
Each of these terms will be hyper-linked and will take you to other users in the network who share these interests.